Why great photos are not just “nice to have” on your website
by Michelle Abid
Photographer for BUILD A BETTER WEB SITE
Everyone these days has smartphones with nice cameras. It would be so easy to just take a few decent photos of your products for your website and be done with it. However, images present a powerful opportunity to drive visitors to your website – and ultimately to the door of your local business. High quality images can benefit your business in multiple ways:
Enhance your Brand
Great lighting, compelling colors, camera lens choice and camera angles bring your product to life and drive potential customers to linger on your site. Creating carefully planned images, that reflect your product and values, is an important opportunity to quickly capture visitors’ attention and cause them to want to stay.
Properly labeled/keyworded images create more content for search engines to index. Your content will show up within both web searches and image searches…double the opportunity for discoverability.
Website images get more views
A picture is worth 1,000 words. A great picture could be worth double that. One study found that online content with high quality images gets 94% more views than pages without images.
Website images fuel social media
Effectively used, images can help drive more visitors to your website, promote social sharing and ultimately help drive business goals such as sales. And research has found that social media posts that include images have higher engagement rates than text-only posts. To get the biggest social boost from your website images, make it easy for visitors to share your content by including buttons to instantly post to Facebook, Twitter, Pinterest and other social media sites.